BEAT SABER x BILLIE EILISH

Role: Design, Workflow, Shader and look development, Production

The Billie Eilish Beat Saber music pack marked the game’s largest artist collaboration to date. Understanding the fierce loyalty of her fan base, we chose to immerse Beat Saber within Billie's world. The result was a meticulously crafted OOH and digital campaign that built upon her album cover art. By day, it functioned as a Billie Eilish promotion, while at night, it transformed into a Beat Saber showcase. The Mill crafted fully digital neon signage complete with painted backboards, capped cables and stands to promote the music pack across various locations. 

Accolades: Cannes, Shortlist // One Show, Silver // Clios, Silver // Art Directors Club // Webbys Winner // Creativity Editor’s Pick