BVLGARI SERPENTI INFINITO

BULGARI SERPENTI INFINITO CAMPAIGN

"Change and transformation are primordial forces that fuel creativity, nature and life itself. These eternal energies have been captured by Bvlgari since 1948 in its emblem of strength and endless metamorphosis: Serpenti. A mythical animal, gifted by nature with the extraordinary power to shed its skin. A symbol bridging different cultures from East to West in a rich stratification of meanings. And a Bvlgari emblem connected to the most fascinating mysteries of the Earth."
Bvlgari brought the Mill on board to launch the Serpenti line of jewelry. Capturing the telluric nature of elements that inspired this collection, the Mill designed assets for the entire campaign from the launch anthem to its OOH advertisements across various locations.

My role was to help guide the creative+look development through various RnD to interpret materials, forms, lighting and fx in this bvlgari branded universe. The campaign went through various phases and the 'oroboros' which was the interpretation of the serpenti logo was a recurring hero element that I had the opportunity to develop and later also integrate into the OOH campaign. 

Credits
Creative direction: Tosh Fieldsend, Ross Urien, Matt Campbell, Jeffrey Dates
Designers: Akshay Tiwari, Jayden Kimpton, Raquel Fernandes, Joakim Ekstroem, Filiberto Chiarinelli, Daniel Meszaros, James Lee, Nikolai Pulger, Ewan Davidson, Thiago Botelho, Abdul Jabbar Khan