IBM OSPREY CHIP

Role: Lighting, shading, look development

IBM tasked The Mill with creating a film focused specifically on the IBM ‘Osprey Chip’ as part of its Quantum System Two to elucidate the chip’s position as the building block of the full quantum system.

In collaboration with IBM creative and engineering, we discussed with IBM the importance of creating an elegant film that showcased some core design principles. Beautiful modularity and interconnection, the use of light and soft reflections, coherence of scale across the hardware and demonstrating active engagement and human interaction. For the ‘Osprey Chip’ we crafted a thoughtful, immersive story; through exploded views of machinery that whimsically build themselves into complex yet organised arrangements, we sought to convey both the system’s technical sophistication and refined design.

Revealed at the ‘IBM Quantum Summit 2022 Keynote’, our ‘Osprey Chip’ film was a first glance at the chip and System Two’s advancements. Both pieces were edited for web and socials across IBM’s channels.